We can advise you how to gain the market intelligence that you need to run a successful diversifying business.
It is essential that you can answer the 3 questions on the right hand side of this page before you venture into a new area of business.
You need to understand the potential of your market place. How big is it and are the customers satisfied?
Are the established players meeting the customer's needs and is the competition strong enough to stifle a new entrant?
How can you be different to the rest? Do you want to be seen as a market leader, or are you happy to be a follower? What is your competitive advantage?